The purpose of this project is to show both marketing and design skills by creating a fictional gamification campaign for the company Pringles. We are all familiar with company loyalty and earning points to unlock free or discounted items. This holds the same principle, where the consumers and company connect and feel involved together. Scroll below to see how this specific gamification campaign works as if you are the customer.
What is Gamification?
How Does it Work?
During a period of time every Pringles can will have a QR code underneath the seal. Once the consumer scans it, it will redirect them to the fun gamification.
Custom Logo for Gamification
This is what greets you once you scan the QR code. It is general data collection for marketing purposes and other information based on consumer reports. After this, it's all fun and games!
