Wealth Caddie is a financial advising company owned by former professional golfer Rich Laing, whose goal is to help individuals find greater financial success. This page showcases several logo concepts I developed for the client, each taking a different approach to match his personality, vision, and the company's connection to golf.
Based on the client's direction, this concept takes a fun and playful approach to represent the firm's tone and personality. The design uses a fun, trendy caricature of a golf ball to create a memorable visual identity.
This variation continues the playful approach through a bubbly typeface while incorporating golf as a key visual identifier for the brand.
This concept takes a more direct and professional approach. A simple, bold sans-serif typeface provides a clean and readable foundation, while the subtle logotype incorporates the shape of a golf bag and clubs to maintain the connection to golf.
