This fun and playful project demonstrates my user interface design and marketing skills through a fictional promotional campaign for Pringles®. The concept explores how the brand could use gamification to create a more interactive experience for its customers while also collecting valuable consumer information.
During a select promotional period, Pringles® cans would feature a QR code underneath the seal. Once scanned, the customer would be directed to a promotional landing page featuring a brief questionnaire before entering the gamification experience. It's a simple process designed to turn a traditional product purchase into a more interactive brand experience.
The QR code directs users to a "WELCOME" page where the gamification experience begins. Before starting the game, users complete a brief form to ensure they can receive their reward while also providing an opportunity for the company to collect customer data.
