The purpose of this project was to demonstrate my ability to create an eye-catching emblem logo for an annual event or festival in need of a refreshed visual identity. A strong logo can help create greater recognition and establish a memorable identity for an event.
The Sapporo 2024 Snow Festival is a week-long, fun-filled festival held in Sapporo, Japan. However, the event did not have an official logo system established for the festival. This project explores the development process behind a new emblem logo, from initial concepts through the final design.
The emblem incorporates the famous Sapporo TV Tower, located in the heart of the city, along with a cool color palette and cultural influences that help connect the identity to the festival and its location.
What is a festival without some fun promotional items? These preliminary sketches explore different merchandise concepts and show how the logo could be translated across various promotional materials.
A complete set of branded merchandise can help create a cohesive identity for a large event or festival. Here are a few examples of potential promotional items designed specifically for the Sapporo Snow Festival.
Festivals often partner with major sponsors, so I explored how Coca-Cola could potentially be incorporated into the event through a custom branded soda can inspired by the festival's visual identity.
