Smart Money Radio is a radio show hosted by Tatyana Bunich, a wealth advisor with over 30 years of experience. The client needed a simple and recognizable logo for her new radio show. This page showcases four different logo directions, each taking a unique approach to the show's existing branding, personality, and subject matter.
This concept takes a straightforward approach, combining a microphone illustration with bold typography and a clear visual hierarchy to create a simple and recognizable identity.
This concept takes a more playful approach by combining several visual ideas associated with the show's name and subject matter. A lightbulb, representing smart ideas, is transformed into a microphone. The base of the lightbulb incorporates an open book as another visual reference to knowledge and intelligence, while a US dollar sign within the lightbulb reinforces the show's focus on money and wealth.
This concept takes a similarly playful and rounded approach. The central element is an illustrated brain representing the "smart" aspect of the show, with a microphone incorporated into the design to clearly communicate its connection to radio.
This final concept explores another visual interpretation of "smart," using an open book as the foundation with a microphone emerging from it. While each concept takes a different direction, they all maintain a simple and approachable visual style without becoming overly complicated.
